Why you need to attend a StoryBrand Marketing Livestream Workshop

Your marketing should work, yet so often businesses don’t get the return they’re looking for. They waste time, money and energy driving potential customers to their website only for them to bounce off without converting because they haven’t got the fundamentals of their marketing right first – their message. You can throw all the money and resources you like at your marketing, but your efforts will go to waste if your messaging is confusing.

So, how do you avoid this?

You need a strategy you can rely on to work – every time. The StoryBrand Framework offers that – with academic studies to prove it. With the StoryBrand Marketing Livestream Workshop you will learn how to create a clear and compelling message that connects with your customers fast and enables you to win business more easily.

But what can you actually expect from a StoryBrand Livestream Workshop?

Two days of ‘yes!’ moments.

The StoryBrand Marketing Livestream Workshop is a two-day online event where you’ll be given the tools you need to create a message about your brand, and your business, that customers will want to engage with.

If I know about marketing already, why do I need this?

If you think you already know all there is to know about marketing, we guarantee your view will shift after just the first couple of lightbulb moments you experience during this game-changing livestream event.

Over the course of the two days you’ll hear live from Donald Miller (author of Building a StoryBrand) and Dr. J.J. Peterson (who co-authored Marketing Made Simple with Miller) as they take you through each individual step of this powerful 7-part framework. You’ll be assigned a dedicated StoryBrand expert (known as a Guide) to support you as you work through these steps crafting your own brand message.

After each section of your story you’ll break out into small groups with your StoryBrand Guide where you’ll brainstorm ideas with fellow business professionals and get to grips with using the framework for your marketing.

You’ll be taught how you use the framework across your sales funnel so you can improve how you attract and nurture leads. For a full breakdown of what’s covered click here.

With a clear brand story you’ll finally get:

  • A message that unites your team and connects with customers
  • An elevator pitch you can use in meetings, at parties or on sales calls
  • A wireframe for a new website that will win you more business
  • A lead generator to collect emails and onboard customers
  • An email sales sequence to close the deal and increase sales

Is it worth it?

The short answer is yes. Many business owners say they manage to nail more in the StoryBrand Marketing Livestream Workshop than they have done in months and even years.

You’ll have the knowledge of not just the StoryBrand team but of the trained Certified StoryBrand Guide you’re assigned to. Unlike other online courses where you might have information delivered and then be left with a relatively short time at the end for questions, during the livestream you’ll be working with your guide the entire time. And when you book a place in a STORY22 coaching room, you even get a free one-hour follow up coaching session after the event to further refine your messaging.

StoryBrand Certified Guides know the framework inside out – we not only understand it but we’ve implemented it and seen it in action so much that we can quickly alter your course of thought to keep you on track.

But can’t I just get the book?

Many business owners read the book and use the free BrandScript tool to try and work it out for themselves. But without qualified oversight from a StoryBrand expert you’re in danger of making changes to your marking with messaging that doesn’t quite work as well as you hope. Here are 3 reasons we believe the livestream is a great way to learn the StoryBrand framework:

  1. Immediate feedback. We covered this earlier but it’s worth reiterating. You’ll get invaluable access to advice and coaching from your Guide at each stage of crafting your message and building your funnel to know when you’ve nailed it.
  2. The benefit of listening to others. That old saying 2 heads are better than 1 is applicable here. While everyone in the group works on their own marketing messaging, you’ll also have a ready made focus group as you all pick your way through together. The coaching groups are supportive and collaborative and a great way to lean from one another how the framework can be applied across different segments and sectors.
  3. Finished & ready to go. We absolutely recommend reading the book but we also know life can get in the way of the best intentions – before you know it you’ve gone another year falling short of your goals. In just two days of the StoryBrand Livestream Workshop you’ll have learned all the information, completed each stage and you’ll have begun the process of implementing it as well. Win-win-win!

If that hasn’t convinced you – then why not hear from those who’ve attended…

So there you have it – what you can expect at a StoryBrand Livestream Workshop and why you need to register!

If you’re ready to feel accomplished, with a clear and compelling message you’ll be able to use time and time again in your marketing collateral – your website, your social media, or emails – you can sign up here. We can’t wait to see you there.

Your marketing

Marketing can feel like a minefield – but it doesn’t have to be that way. We can help you to reach your goals, win business and get you moving in the right direction. As StoryBrand Certified Guides, we’ve helped so many clients just like you overhaul their marketing collateral and see a significant uplift in their return on investment. We can get this for you too.

Don’t let a confusing marketing message hold your business back any longer. Schedule a call with STORY22 today and we’ll make 2022 your best year yet.