What is a StoryBrand BrandScript?
In the world of marketing, capturing the attention of your target audience and compelling them to act is no easy feat. That’s where the StoryBrand BrandScript comes in—a powerful tool that helps businesses clarify their messaging and create a compelling narrative that improves the way you connect with customers.
In this blog, we’ll explore what the StoryBrand BrandScript is, how it works, and how it can transform your business’s communication strategy.
The StoryBrand BrandScript explained:
The StoryBrand BrandScript is a framework developed by Donald Miller, the renowned author and founder of StoryBrand. It provides a structured approach to crafting a clear and engaging brand message that will resonate with your customers. The BrandScript guides businesses through seven key steps to help them define their brand story, identify what their customer really wants from them, and positions their products or services as the solution.
What are the 7 steps of the StoryBrand framework?
The StoryBrand BrandScript brings together the 7 key elements that work together to create a compelling narrative:
Character: Define who your customer is—the hero of the story. Understand their desires, struggles, and aspirations.
Problem: Identify the challenges and obstacles your customers face. Clearly articulate the problem they want to overcome. (Tip: this should be a problem your business can solve!)
Guide: Position your brand as the guide, the trusted advisor who can help the hero overcome their challenges and achieve their desired outcome.
Plan: Offer a clear and actionable 3 or 4-step plan that outlines the steps your customers need to take to solve their problem and achieve success.
Call to Action: Provide a specific and compelling call to action that motivates your customers to take the next step, whether it’s making a purchase, subscribing to a service, or reaching out for more information.
Success: Paint a vivid picture of the positive transformation your customers will experience when they engage with your brand. Show them what success looks like. (And talk about success frequently!)
Failure: Highlight the consequences of inaction or choosing a competitor’s solution. Emphasise the negative outcomes your customers may face if they don’t take advantage of what your brand offers.
The Power of Story:
What makes the StoryBrand BrandScript so powerful is the way it helps to put together a story that really works. Often businesses make the mistake of telling their own story, but we’re only interested in a story that relates to our circumstances, our struggles. StoryBrand helps you to capture your customer’s story.
Why story? Humans have an innate desire for stories—they engage us emotionally, captivate our attention, and our brain uses story to make sense of the world around us. The BrandScript helps businesses connect with their customers on a deeper level, by creating a meaningful and memorable message they will pay attention to.
How To Transform Your Communication Strategy Through Story
By using the StoryBrand BrandScript, businesses can transform their communication strategy and cut through the noise of a crowded marketplace. The framework provides a clear roadmap for developing messaging that speaks directly to the desires and needs of your customers. It helps businesses articulate their value proposition in a way that resonates, inspires action, and ultimately drives business growth.
Once you have compiled your BrandScript, this sets the foundation for your marketing messaging, which can then be implemented throughout your website, social media, and other marketing collateral.
Lasting impact of story
In a world where attention is scarce, and competition is fierce, the StoryBrand BrandScript is a valuable tool for businesses seeking to make a lasting impact. Studies show that information delivered as a story has 22 x the recall power than information delivered as facts alone (hence our name STORY22).
If you unleash the power of your brand’s narrative—it may just be the key to unlocking your business’s full potential.
Need help working out what your story should say?
At STORY22, we specialise in StoryBrand marketing and have helped hundreds of businesses to clarify their message. We apply the story framework across a variety of services, including Pay-per-Click advertising, Email marketing, Social Media Management, Website Development and StoryBrand Copywriting.
Schedule a no-obligation call today and find out how you can change your marketing for the better.