Make Your Coworking Space Irresistible with Unreasonable Hospitality 

Coworking space hospitality training equips your team with the skills to deliver exceptional service and create a welcoming, engaging environment for members. It focuses on anticipating member needs, effective communication, conflict resolution, and fostering a sense of community. This training ensures that every interaction leaves a lasting impression and helps transform your space into a place where members feel they truly belong. 

Unreasonable Hospitality training is vital for creating a unique, member-focused experience. In an increasingly competitive market, exceptional service is what sets your coworking space apart. Well-trained staff can anticipate member needs, resolve issues quickly, and create a welcoming atmosphere that encourages loyalty, collaboration, and repeat visits. Without it, members may see your space as just another place to work, rather than a community they can’t wait to return to. 

Hospitality training for coworking spaces focuses on: 

• Anticipating Needs: Identifying and addressing member needs before they arise. 

• Effective Communication: Active listening, empathy, and clear communication. 

• Conflict Resolution: Handling disputes professionally and calmly. 

• Community Building: Encouraging networking and collaboration. 

• Personalisation: Tailoring experiences to individual preferences. 

These skills ensure your team can deliver a smooth, memorable experience that builds member loyalty. 

Training depends on the depth and format. We offer workshops, 1-2-1 coaching and small group sessions to ensure staff gain both theoretical knowledge and practical skills. Some intensive courses may be completed in a week, while ongoing modules can span several months for deeper learning and continuous improvement. 

Yes, many online platforms offer flexible coworking space hospitality training. These courses cover topics such as customer service, community engagement, and conflict resolution. Platforms like LinkedIn Learning and Udemy provide interactive modules, expert-led videos, and real-world exercises. Online options are ideal for teams who need to learn at their own pace without disrupting day-to-day operations. 

The cost varies based on factors like programme length, delivery method, and trainer expertise. A one-day Unreasonable Hospitality workshop starts from £2,500 +VAT and includes training materials, trainer fees. Venue hire is additional for bespoke workshops. 

Investing in quality training can pay off significantly through increased member retention and satisfaction. 

At STORY22, we are the only marketing strategists in Europe certified to deliver the Unreasonable Hospitality coaching programme developed by renowned hospitality expert Will Guidara. This unique coaching approach empowers coworking spaces to create experiences so exceptional that members can’t help but come back – and rave about it. 

Drawing on Will Guidara’s philosophy of Unreasonable Hospitality, we combine marketing strategy, customer experience expertise, and proven hospitality principles to help coworking spaces turn everyday interactions into unforgettable moments. Our tailored coaching helps teams anticipate member needs, personalise experiences, and build a community that stands out in a competitive market. 

If you’re looking to create a coworking environment that thrives on loyalty, engagement, and a sense of belonging, STORY22 offers the expertise, insight, and exclusive training to make that vision a reality. 

Absolutely. Training can be tailored for current staff to improve their customer service skills and community-building abilities. Ongoing coaching ensures your team stays motivated and equipped to deliver exceptional service, boosting member satisfaction and retention. 

Hospitality training delivers numerous benefits, including: 

• Increased Member Loyalty: Exceptional service encourages members to stay and refer others. 
• Enhanced Reputation: A welcoming environment sets you apart from competitors. 
• Empowered Staff: Confident teams deliver better service and take pride in their work. 
• Sustainable Growth: Positive word-of-mouth leads to higher retention and occupancy rates. 

Customer service is the foundation of a successful coworking space. It ensures members feel welcomed, supported, and valued. Excellent service resolves issues promptly, fosters a sense of belonging, and encourages collaboration. Without strong customer service, members may feel disconnected and look for alternatives. Prioritising customer service helps build a thriving, loyal community. 

Challenges include managing diverse member needs, maintaining consistency across interactions, and creating a balance between professional support and community engagement. Additionally, staff must handle conflicts effectively and ensure every member feels valued. Overcoming these challenges requires targeted training, ongoing feedback, and a commitment to delivering exceptional experiences. 

Best practices include: 

• Personalised Service: Remembering member names and preferences. 

• Community Events: Hosting networking mixers and workshops. 

• Proactive Support: Anticipating needs before they’re voiced. 

• Well-Maintained Spaces: Ensuring clean and organised environments. 

• Empowered Staff: Giving your team the confidence to make decisions that enhance the member experience. 

Good hospitality boosts member retention and attracts new clients. When members feel genuinely welcomed and supported, they are more likely to stay, engage, and refer others. Positive experiences foster a sense of belonging, leading to higher occupancy rates, stronger community culture, and a reputation that sets your space apart in a competitive market. 

Hospitality is essential to creating a vibrant, loyal community. Exceptional hospitality ensures members feel welcomed, supported, and inspired. It turns a functional workspace into a place where people want to belong. In a competitive market, it’s the key differentiator that transforms occasional users into long-term advocates for your space. 

Hospitality enhances the overall atmosphere by building a sense of community, encouraging collaboration, and making members feel valued. Personal touches, proactive support, and a welcoming culture can turn routine visits into meaningful experiences. This leads to higher satisfaction, stronger member relationships, and a thriving coworking community.