Marketing Strategy

Know who your customers are, how to stand out from competitors and
plot a clear path to achieve your goals

5 Simple Steps To Creating A Winning Sales Funnel

Can you afford to throw money and resources away on marketing that doesn’t work?

Marketing without a strategy risks wasting time and money, losing out to your competitors, missing opportunities to maximise your marketing investment, targeting the wrong audience and having a lacklustre offer - because you won’t understand how your product or service fully solves your customers' problems. Marketing shouldn't feel like you're burning cash for no reason.

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But marketing’s tough to get right… there’s just so much to think about

Marketing does have many elements – social media, advertising, PR, Pay Per Click, website, video (...the list goes on!). And no business has a bottomless budget – so you need to know where the smart money should be invested. (Because the scattergun approach never ends well.) Your marketing should be doing its job – working to help you achieve your business goals. A clear, achievable and measurable plan will give you the clarity and focus you need to succeed.

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Time to get your marketing back on track

Our marketing strategy service provides a rock solid foundation for your business, helping you set achievable and meaningful goals for success and SMART objectives to keep you focused, within budget and on target for growth.

We can help you...

find the best way to adapt to changing circumstances
achieve maximum exposure with your target audience
identify untapped opportunities and gain competitive advantage
identify cost savings/maximise efficiency
balance realistic budgets across your marketing to achieve the desired growth.

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Planning your marketing strategy

At STORY22 we are a full service marketing agency, led by qualified marketing strategists and our team is competent in every marketing discipline. This allows us to offer our clients a balanced, common-sense approach marketing strategy, without bias, using key insights and analytics. We'll look at branding and brand awareness, market research, competition, value proposition, tactics, digital marketing, content marketing, PR (public relations) ROI (return on investment), promotion tactics, segmentation, SEO (Search Engine Optimisation), email marketing campaigns, lead generation and conversion challenges.

Together we'll work through a SWOT analysis of your business strengths and weaknesses and assess the opportunities and threats in the current market landscape, to help you plan for the road ahead
We'll carry out an audit of your current marketing, including your website performance, and recommend any improvements within the resources at your disposal, considering current market trends
We'll guide you to identify your customer pain points and segment the right audience for your business so you understand where to find your customers and how to craft effective brand messaging to attract them
We'll pinpoint the right marketing tools and marketing activities that will help your business to thrive
We'll show you how to optimise your marketing spend by integrating it across all channels
We'll help you to stop wasting money on marketing efforts that aren't right for your business.

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Testimonials

WOW - if anyone ever doubts your abilities ladies please feel free to refer them to me! 😊

Many thanks again. You really are SUPERSTARS

Scott McKenzie

Scott Mckenzie Consultancy

Super interesting to be trained with Sonya and Julie. They are very knowledgeable and can add purpose, direction and success to any marketing campaign

David Randall

Bohan Co-Working

Julie and Sonya clearly know their stuff! They demonstrated the perfect combination of clearly being skilled and expert in their area of expertise, and extremely knowledgeable about the Brandscript approach, with being so lovely and friendly to talk to. I’m delighted with the result!

I’m thrilled with the service I received from Story22 and have a feeling I’ll be back for more!

Pamela Rose

Pamela Rose Wellness & Lifestyle

I always felt "messaging", and telling your "story" was extremely important in building a successful business. However, I struggled with how to create a clear, concise message that would capture people's attention, and get them to take action.

I'm proud to announce my struggle is now over, after having hired Story 22!

Robert Bencivenga

Before getting in touch with STORY22, I needed some help to get clear on my marketing message. I felt like I couldn't move my business in the right direction. I needed native English speakers who I could trust and who wouldn't break my budget. In our first free meeting, it was clear that they understood what I needed and were happy to provide it for me. Now I have a clear direction and message for my company. Mostly still my own words, but with more confidence that they are the right words. Thank you!

Anne Louise

Get Real

How to create a marketing strategy to grow your business with ease

1 Schedule a call and get a free 30-minute strategy session – we’ll outline our initial thoughts and how we can help solve your challenges
2 Work with our marketing strategy team – we’ll take a deep dive into the business, analyse the current situation and understand your vision for the future before gathering the data we need to compile our comprehensive report.
3 Move your business forward - get a clear roadmap for your marketing so you can measure progress and have complete confidence your activities are cost effective and helping you achieve your mission.

GET A STRATEGY FOR SUCCESS

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StoryBrand marketing strategy

At STORY22, we work with organisations who appreciate the value of the StoryBrand framework. This compelling approach to communicating with customers is then used as a filter across every aspect of the work we carry out - including your marketing strategy. This means we use the framework as a lens to look at the buyer journey from your customers' perspective, ensuring you have fully considered and compensated for any objections potential customers may have before they become an obstacle to them buying from you. STORY22's certified StoryBrand Guides will lead you through the strategy process.

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Stop wasting money on marketing that isn’t working for your business.

Instead, book a free 30-minute call to discuss your marketing strategy, and finally get a clear plan and have confidence that every penny you spend will be working to achieve your goals.

GET A STRATEGY FOR SUCCESS