StoryBrand Case Study
Services delivered:
Bespoke staff development programs based in North Carolina, USA
About Willow North Growth Partners
Based in North Carolina, USA, Willow North offers high-quality bespoke staff development programmes for leaders and sales teams to enable organisations to change and achieve success more easily.
Their team's expertise and drive have enabled them to empower people with the tools and strategies needed to create lasting behaviour change in the workplace.
How STORY22 Helped
Willow North wanted a StoryBrand Guide that could help them to revamp their website and support their brand messaging. We worked with the Willow North team to create tailored messaging for the brand, following the StoryBrand framework. This was presented to them in a comprehensive message guide which could be circulated amongst the team. We then coached the CEO and Marketing VP to write their own website copy that was directed to each audience segment.
“A colleague recommended STORY22 and after they did the first job for us we were hooked. Their customer service is outstanding, they do awesome work, they know marketing, they get results...fast and they are just so great to work with. I was surprised how easy it was to work with them and how quickly they got things done. We think about and look at things differently now. Whenever we are putting something together, now, I think...what would Story22 do? We’d recommend them to anyone in a hot second!”
Andora Gandy-Hinton – Founder & CEO, Willow North Growth Partners
Willow North’s previous copy focused on their service offering rather than placing the customer at the centre of the story. We helped them to create their own lead generator and craft a compelling email campaign before compiling a capability presentation for the business to use when pitching.
The team gained the knowledge and skills to be able to craft their own copy with confidence, knowing they have expert support if required. We also created a quiz lead generator to help them target a new audience segment as part of a strategy to promote their development courses.
By directly addressing their customers' needs and positioning Willow North as a guide in all assets, we helped them showcase their commitment to delivering an exceptional customer experience. If you want to create clear brand messaging that clients will care about, schedule a call today.