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StoryBrand Retail Case Study

Coffee Hit 

United Kingdom


StoryBranded Services delivered:

  • StoryBrand BrandScript
  • Marketing strategy
  • StoryBrand Web Design Wireframes
  • StoryBrand Messaging
  • Website Copywriting
  • Email Campaigns & Automations
  • Digital Marketing
  • Social Media Management
  • Influencer Marketing Management
  • Graphic Design Rebranding
  • Photoshoot Planning, Design & Management
  • Google & Social Media Advertising Management

Online e-commerce store for coffee brewing equipment - based in the UK, supplying Europe

About Coffee Hit

Coffee Hit sells coffee and coffee equipment to make specialty coffee brewing simple for people whether at home or in a café environment.

They have two large eCommerce sites.  Coffee Hit Trade is a B2B site that sells to trade customers in the coffee shop industry.  Coffee Hit sells direct to retail customers.  With more than a thousand coffee products and over 70,000 customers, Coffee Hit has built a reputation as the go-to coffee store for all discerning coffee lovers.

Working With STORY22

Coffee Hit wanted a StoryBrand Guide that could support ongoing copywriting and digital marketing. They were using another agency at the time and had enjoyed their best year to date but wanted to see how much further the StoryBrand approach could take them.

We undertook a marketing strategy review before overhauling digital ad content and management, revamping email campaigns, revising key product descriptions, crafting regular blogs and taking over social media management.

The client could see positive results in just a few weeks and after the first year of working with STORY22 the results were:

  • Year on year sales up 65%
  • Returning customer rate up 23%
  • Online store conversion up 19%
  • Total orders up 43%
  • Lost cart email sales up 33%
  • Average order value up 16%
  • Social media fans up 17%
  • Revenue generated from emails up 472%
  • Sales from social media up 372%

As a full-service marketing agency, I liked the idea of working with a partner who could take care of every element of marketing through the lens of StoryBrand.

STORY22 are easy to work with and very responsive. They had a sound grip on the challenges and always come up with intelligent, effective solutions that consistently deliver outstanding results.

Paul Radin - Coffee Hit 

Coffee Hit was keen to find a way to get the most out of their marketing investment. While they had started to clarify some of the messaging, they realised there was much more that could be done and many untapped opportunities. We worked with them to create a cost-effective marketing strategy that introduced a customer-focused approach across every aspect of marketing, including digital advertising. This helped engage customers both new and existing, with content that was relevant to their interests. We are delighted to be working with them for another year.