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Building your profile and reputation and promoting your products and services can be a daunting and baffling prospect, but getting your marketing mix right will put you firmly on the map and send sales soaring. The image you present to the public can be the difference between customers choosing you over a competitor to do business with. But how do…

  Every website needs SEO (search engine optimisation) to perform well in search engine results. SEO helps your business to grow, especially when combined with other digital marketing techniques.    Businesses often struggle to get their websites seen by their target audience, meaning they miss out on sales. SEO helps organisations to be seen. But SEO isn’t straightforward, and it…

Nothing beats that feeling when you receive a glowing testimonial from a client. Reading the words ‘Jackie is brilliant!’ gives Jackie a glowing feeling inside for sure. But just how useful will it be to attract new clients? Testimonials can be a powerful way to on board new customers. But they’re an often overlooked in a marketing strategy.  Either that…

Many businesses and non-profits waste time and money on their marketing by failing to clarify their message. Your brand message forms the foundation of everything you project – get that wrong and the value of every penny you spend after that is compromised. The StoryBrand Framework is a tried and tested messaging tool that allows organisations to create a clear,…