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Who is the hero in your business story? Spoiler: it’s the customer! So, where do you stand in the midst of all that? Now that the hero has a problem they need to overcome, it might not be possible for them to solve that problem by themselves. This is where you and your product or service come in to accompany…

There’s been a lot of positive change for STORY22 since its conception in early 2020. We’ve supported more than 200 clients to achieve their goals through marketing that works, coached hundreds of business leaders through StoryBrand Livestream and brand messaging workshops, expanded our international client base, grown our team from 2 to 10, and won the Best Emerging Marketing Agency in Acquisition…

When customers finally find us and are interested in what we have to offer, we have to make sure we are making it as easy and straightforward as possible for them to move forward and take an action or make a purchase. And for that, we need a plan. Communicating a plan that is made of a few clear and…

At the beginning of every story, the story’s hero is driven by something that makes them move forward in the narrative: what they want. This “want” cannot be vague, it is our hero’s ultimate goal and they will do anything to achieve it. At this point in the story, a guide is introduced who helps the hero go on a…

All heroes in our favourite books and films have a problem they need to solve. The problem is the hook of the story, and without the hook, there is no story. It is the same in business as it is in the movies. Our customers have obstacles they need to overcome to find success. So it is imperative that we…

No business wants to waste resources unnecessarily, so it’s important that you understand what is and isn’t working in your marketing to ensure the best possible return on your investment. The problem, it’s not always straightforward, especially when there are many different facets to marketing that can all influence each other. And when something feels complicated, it’s easy to put…

Is your website working for you? If you’re anything like many businesses out there, the answer to that question may well be ‘no’. The purpose of a website has changed a lot over the years – and how users interact with them has too. It can be hard to keep up with these changes, not to mention expensive to redesign.…

Since the inception of STORY22, an important focus for us has been to play a role in helping the next generation of digital marketeers learn and grow in their chosen trade. Getting a foot on the employment ladder straight out of university is tough. No matter how talented you are, when your CV isn’t yet rammed with an impressive list…

So you’ve been told reels are where it’s at when it comes to your Instagram – you know you should be posting more of them, so you spend time and effort creating batches of them to share. And if you’re anything like most busy businesses – you use a social media management (SMM) tool for all your scheduling and posting.…

Okay, so it turns out your ‘About us’ page isn’t exactly what it says on the tin… When writing an About us page, many businesses fall into the trap of making the same mistake. That is – making their About us page all about, well, them. You’d be forgiven for thinking this page is where you put it all out…

Google Analytics, one of the most important digital marketing tools in your toolkit (with 85% of businesses using it on their websites) is changing. Google brought out its newest version of Universal Analytics (UA – commonly known as Google Analytics) in the form of Google Analytics 4 (GA4) back in October 2020. Either you rushed to migrate over to the…

Since launching our Marketing Agency in March 2020 we’ve been all systems go. We’ve celebrated our 2-year anniversary, coached hundreds of business leaders through brand messaging workshops, created more than 50 websites, expanded our international client base, and quadrupled our team. So when we were nominated for the Best Emerging Marketing Agency in Acquisition International’s 2022 Business Excellence Awards, it…