Latest News

The first page of a Google search (or any other search engine for that matter) is a sought-after spot on the internet with the majority of people not venturing any further than that.  71% of search traffic click throughs result from the first page of Google, with the second page coming in with a measly less than 6%. If you’re…

Your website is the cornerstone of your marketing, and it should be the most effective salesperson on your team, working around the clock to drive your business forward. But websites are complicated to self-manage. So businesses are beholden to website agencies to develop and then maintain their site. And when you’re outsourcing such a vital part of your business operation,…

October has been a great month for our growing marketing agency – we’ve coached more than a dozen international business leaders through the two-day StoryBrand livestream marketing workshop;  kicked off some fantastic projects with some awesome new clients in the US, France and UK, and most significantly, we welcomed the arrival of our new marketing manager Jennie Leighton to the…

Everybody loves a good story. When we think about how much time and money we spend at the movies or curled up with a book we can’t put down, we realise just how much stories are an integral part of our lives. That’s not to mention the stories we tell our friends around a glass of something about “that one…

This last week we have seen endless queues at fuel pumps across the UK, painting a grim picture of how leaving an open story loop without clarity can be seriously damaging. By announcing to the nation an HGV driver shortage, a supply chain shortage or other varying descriptions of what the current situation is, official announcements fell short of offering…

Many clients that approach STORY22 for marketing support have already established their business, so their brand looks great, their websites are generating traffic, and they are making sales – it should feel great, shouldn’t it? But there is one niggling concern: how do they grow their business and take it to the next level? The answer, put simply, is to…

We know that social media is a great way to communicate, amplify your message and help build your brand. The problem is learning how to build a social media following and great content that engages the right audience, and it’s not always easy! One of the biggest misconceptions about social media is that you have to have a big following…

The podcast world is awash with offerings of the best business and marketing tips but, finally, there’s a compelling, tip-packed podcast that cuts through the noise and natter to focus on straight-talking, practical advice that will help grow your business. Marketing Made Simple is the latest offering from the StoryBrand stable – hot on the heels of the hugely successful…

Does this sound familiar to you? People just don’t seem to understand what it is you do. Your marketing feels like a waste of money Your sales team can’t differentiate your products in the marketplace And, try as you might, you just cannot get buy in from colleagues on your ideas It’s so frustrating when this happens. When we’re not…

What’s in it for you? This question’s popped up a lot lately after we launched a competition to offer a year’s free marketing to two charities. And our response was often met with more than a hint of disbelief that we could possibly be doing this purely for good. Surely we were trying to get something out of this? Sorry…

Two ‘ambitious’ charities have been selected to receive specialist story marketing support from STORY22 throughout 2021 after the Kent-based marketing agency ran a competition throughout December. Animal rescue service RSPCA Canterbury and District and the Jigsaw Trust, which raises awareness and supports people affected by autism, were selected from entries received from charities across London and the south east to…

Building your business network takes time and effort. And when you’ve all your other business responsibilities to juggle it can often get put on the back burner – even though you know it’s essential. LinkedIn can be one of the most effective ways to grow your audience – particularly if you’re in the B2B sector – if you know how…