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Marketing Made Simple Podcast – What Specific Problem Do You Solve For Your Customer?

All heroes in our favourite books and films have a problem they need to solve. The problem is the hook of the story, and without the hook, there is no story. It is the same in business as it is in the movies. Our customers have obstacles they need to overcome to find success. So it is imperative that we…

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STORY22

Setting goals – how to measure marketing performance

No business wants to waste resources unnecessarily, so it’s important that you understand what is and isn’t working in your marketing to ensure the best possible return on your investment. The problem, it’s not always straightforward, especially when there are many different facets to marketing that can all influence each other. And when something feels complicated, it’s easy to put…

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STORY22

Simple changes that can improve your website

Is your website working for you? If you’re anything like many businesses out there, the answer to that question may well be ‘no’. The purpose of a website has changed a lot over the years – and how users interact with them has too. It can be hard to keep up with these changes, not to mention expensive to redesign.…

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STORY22

Welcome to Marina!

Since the inception of STORY22, an important focus for us has been to play a role in helping the next generation of digital marketeers learn and grow in their chosen trade. Getting a foot on the employment ladder straight out of university is tough. No matter how talented you are, when your CV isn’t yet rammed with an impressive list…

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STORY22

Instagram allows reels API access to third-party platforms

So you’ve been told reels are where it’s at when it comes to your Instagram – you know you should be posting more of them, so you spend time and effort creating batches of them to share. And if you’re anything like most busy businesses – you use a social media management (SMM) tool for all your scheduling and posting.…

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STORY22

Spoiler – Your ‘About Us’ Page Isn’t About You

Okay, so it turns out your ‘About us’ page isn’t exactly what it says on the tin… When writing an About us page, many businesses fall into the trap of making the same mistake. That is – making their About us page all about, well, them. You’d be forgiven for thinking this page is where you put it all out…

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STORY22

Why you need to implement Google Analytics 4 today

Google Analytics, one of the most important digital marketing tools in your toolkit (with 85% of businesses using it on their websites) is changing. Google brought out its newest version of Universal Analytics (UA – commonly known as Google Analytics) in the form of Google Analytics 4 (GA4) back in October 2020. Either you rushed to migrate over to the…

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STORY22

STORY22 wins ‘Best Emerging Marketing Agency’

Since launching our Marketing Agency in March 2020 we’ve been all systems go. We’ve celebrated our 2-year anniversary, coached hundreds of business leaders through brand messaging workshops, created more than 50 websites, expanded our international client base, and quadrupled our team. So when we were nominated for the Best Emerging Marketing Agency in Acquisition International’s 2022 Business Excellence Awards, it…

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STORY22

5 signs you need a new website

Your website should be the cornerstone of your marketing – and it should be working for you, not against you. It’s all well and good having a site that looks the bee’s knees – but if it’s not working to both attract and retain visitors, generate leads, or convert sales then it’s letting you down. Too often we’re led to…

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STORY22

10 ways to win more business with better lead generators

You thought you had this sorted. You’d set up your website so prospects can  ‘subscribe’ to your newsletter. Then you’ve diligently emailed them with some interesting company news in the hope they’ll convert to fully-fledged customers at some stage. So why are you left scratching your head with a slow growing stagnant email list that’s failing to generate the business…

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STORY22

How to avoid the curse of knowledge in your brand messaging

We’ve all heard the phrase ‘explain it in layman’s terms.’ We know what it means – to explain something in simple language that anyone can understand – and yet so many fall foul of this when it comes to their marketing. In fact, many will do the complete opposite. We see it all the time – and we get it…

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STORY22

How to find the right StoryBrand Guide for you

So, you’ve read Building a StoryBrand and it clicked instantly… You wondered why you’d never seen it this way before and everything that didn’t make sense with your marketing now suddenly does. You’re ready to take the leap and overhaul your marketing using the 7-part StoryBrand framework and are on the hunt for a StoryBrand Guide to help you get…

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