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Stop waiting for certainty: what Mel Robbins taught us about better marketing decisions
STORY22 | UNBOUND 2026 CONTENT SERIES UNBOUND brings together ideas from marketing, leadership, customer experience and business. In this series, we are sharing the sessions that stayed with us, then asking the only question that really matters once the conference lanyard is back in the drawer: what can we actually use? What this article covers…
AI can create more content than ever. Your customers still have limited attention.
STORY22 | UNBOUND 2026 CONTENT SERIES Jay Schwedelson’s UNBOUND session was packed with fast tactics, but one bigger idea kept resurfacing: AI has made it easier to produce more. That does not mean your customer has acquired any more time, patience or attention to consume it. What this article covers Why faster content production has…
How company culture shapes customer experience
Lessons from Matt Turner of Clownfish Events By STORY22 A customer who has spent ten minutes being reassured by your website should recognise the same business when they pick up the phone. If you promise helpful advice, the person answering needs the knowledge, time and confidence to give it. Otherwise, the customer is left wondering…
The world is full of people who were brilliant for three weeks
THE QUICK VERSION Three things worth taking from the session: Consistency is not the same as posting constantly. A smaller rhythm you can maintain beats an ambitious burst that disappears after a month. The system matters more than motivation: audience, format, cadence, owner and review point. There is a particular kind of marketing plan that…
You’ve got good marketing ideas. Here’s how to put them to work.
THE QUICK VERSION The useful bit in under a minute: Most marketing teams do not need more ideas. They need fewer priorities that actually get done. Activity only counts if it is tied to an outcome and followed by a review. Jay Schwedelson’s “10 Seconds of Brave” is a useful test for low-risk actions we…
Stop using AI just to make more content
STORY22 | UNBOUND 2026 CONTENT SERIES A practical lesson from UNBOUND 2026 on using AI to challenge decisions, expose assumptions and find opportunities you may already have. THE SHORT VERSION Use AI to pressure-test ideas, not automatically agree with them. Build an AI advisory board with deliberately different perspectives. Use AI to rediscover opportunities already sitting in…
Treat practice like the Super Bowl: what Tom Brady can teach marketing teams about getting better
STORY22 | UNBOUND 2026 CONTENT SERIES What we learnt at UNBOUND 2026 about practice, feedback, failure, AI and building a marketing team that improves on purpose. UNBOUND 2026 lessons series | UNBOUND brings together ideas from marketing, leadership, customer experience and business. In this series, we are sharing the sessions that stayed with us, then asking the…
AI is reading your emails before your customers do
UNBOUND 2026 lessons series | We went to UNBOUND looking for ideas we could actually use once the conference lanyard was back in the drawer. Jay Schwedelson’s session delivered a particularly useful one for email: your customer may now see an AI interpretation of your message before they see the message itself. What this article…
When the marketing plan stops working: what NASA taught us about adaptive strategy
STORY22 | UNBOUND 2026 CONTENT SERIES UNBOUND brings together some of the best thinking in marketing, leadership, customer experience and business. In this series, we’re sharing the ideas that stood out, what we learnt from them and, most importantly, how you can apply those lessons to your own marketing. What this article covers Why a good marketing…
Stop optimising your marketing for leads. Start optimising for customers.
STORY22 | UNBOUND 2026 CONTENT SERIES A short read from our UNBOUND 2026 notes: what a session from Google reminded us about search, customer data and the signals we use to judge whether marketing is actually working. THE SHORT VERSION People are searching in longer, more specific ways, which makes vague messaging easier to ignore.…
How to Find and Fix the Gaps in Customer Trust
Part 4 of 4 Your website’s getting visits. Your proposals are being opened. Some customers come back, others disappear without a word of explanation. How much does any of that actually tell you about trust? Honestly, not as much as it looks like it should. Each signal is real, but each one has more than…
How Much Would Your Customers Let AI Decide
Part 3 of 4 Asking an AI assistant to compare a few coffee machines is a small ask. Letting it actually choose one, spend your money and sign you up to a service contract is something else entirely. The technology behind both requests might be identical, but what you’re handing over certainly isn’t. That difference…
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