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StoryBrand Principles: What problem are you solving for your customers?

When it comes to getting your customers to pay attention to you, there’s nothing quite like the power of story. But in order for stories to be compelling, they need to have a hook – or, in this case, a problem. Whether we’re talking cinematic masterpieces or your Auntie Jean’s recollection of the time she saved her cat from a…

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STORY22 welcomes new Working Knowledge apprentice, Barney!

Our team is growing – again! Having a hand in helping to train the next generation of savvy digital marketers has been an important focus for STORY22 since our inception over 3 years ago. From the off we’ve seen just how beneficial working with apprentices can be, for apprentices and businesses alike! This passion for helping young minds get a…

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STORY22 shortlisted for two prestigious awards

Since our inception in early 2020, STORY22 has been on a mission to help businesses create meaningful connections with their customers through the power of storytelling. Our journey began with a simple yet profound idea: every business has a unique story waiting to be told. We’ve had the privilege of assisting hundreds of businesses in discovering their authentic brand narratives,…

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Welcome to Natalie!

Refining your operational processes is key for a business to thrive. So, as STORY22 continues to grow, we welcome Natalie Thorn on board as our Finance & Operations Manager. Natalie will be responsible for driving efficiency throughout our agency to enable us to continue to deliver value for our clients while maintaining exceptional standards. Natalie will also be taking on…

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What is conversion copywriting and why is it important?

Do you sometimes feel like your words are falling on deaf ears? Have you ever tried to write persuasive copy, only to be met with a deathly silence? There’s nothing more frustrating than having a great product or service that you know will be game-changing for your customers, but they just won’t listen. That’s where conversion copywriting comes in. It’s…

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Should I be marketing my business on Threads?

With an ‘@’ logo reminiscent of Twitter, Threads is Meta’s bold response to the world of microblogging. Within the first few hours of its launch on 5 July, Threads garnered 5m user registrations and within less than a week at least 100 million people had signed up for the app. But, three weeks later, active daily use or the number…

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What is a StoryBrand BrandScript?

In the world of marketing, capturing the attention of your target audience and compelling them to act is no easy feat. That’s where the StoryBrand BrandScript comes in—a powerful tool that helps businesses clarify their messaging and create a compelling narrative that improves the way you connect with customers. In this blog, we’ll explore what the StoryBrand BrandScript is, how…

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STORY22 advises charities on how to clarify their message

In this day and age, it can be very difficult for a charity to get its message across. Capturing people’s attention and raising awareness, not to mention donations, is a real challenge when there’s so much else going on in the world. A quick elevator pitch in front of a room of potential donors or corporate partners is a fantastic…

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Welcome! Kieran and Aidan join STORY22

When a business grows, so must the team, so we are delighted to welcome Aidan Leith and Kieran Webb to the STORY22 team on summer internships. Aidan and Kieran landed their internships through STORY22’s involvement in the University of Kent’s Employability Points Scheme. This is our second year participating in the scheme, and once again, we were blown away by…

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STORY22 Co-Founder Sonya Whittam Shortlisted for 2023 Hustle Awards

We are excited to announce our co-founder Sonya Whittam has been shortlisted as a finalist for this year’s Hustle Awards, in the Inspirational Womxn of the Industry category. The Hustle Awards The Hustle Awards, created by Start-Ups Magazine, is an annual event that recognises the achievements of entrepreneurs and start-up businesses. The award shines a light on those who are…

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Get the Full Experience: 7 Reasons to Attend the StoryBrand Workshop Live in London 

Picture this: You’re in a room filled with entrepreneurial energy, surrounded by like-minded business owners who, like you, are eager to elevate their brands. Suddenly, you’re not just attending a workshop – you’re part of a community of business owners and marketers working together to clarify your message.   When you think about attending the StoryBrand Workshop, you might be tempted…

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Sonya Whittam STORY22

STORY22 Co-Founder, Sonya Whittam Announced As New Associate Trainer For Working Knowledge Digital Marketing Apprenticeship Academy

Getting a foot on the employment ladder in the marketing world is tough. Competition is fierce and with no qualifications under your belt it can be difficult to stand out in a sea of candidates. Since STORY22 was established over three years ago, helping young people get a head start in marketing has been one of our passions. Our co-founder…

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