How to find the right StoryBrand Guide for you

So, you’ve read Building a StoryBrand and it clicked instantly… You wondered why you’d never seen it this way before and everything that didn’t make sense with your marketing now suddenly does. You’re ready to take the leap and overhaul your marketing using the 7-part StoryBrand framework and are on the hunt for a StoryBrand Guide to help you get it right – the problem is finding the right one can be easier said than done.

Not all StoryBrand Guides are the same

While all StoryBrand Guides are trained by Don Miller and his team before they become fully certified, that really is as far as the similarities go. Every Guide will have a unique skill set and differing levels of experience – all of which will be valuable – but some will be more valuable to you than others depending on your business and marketing needs. Some will be experts in marketing strategy for instance, while others will have specialist skills like graphic design, videography, or copywriting.

So how do you find a StoryBrand Guide?

Recommendations are a great place to start – there’s nothing quite like hearing it from the horse’s mouth but if – like so many clients we see – you’re the first to walk down the StoryBrand trail out of your contemporaries – then the directory is a great place to start. Think of this as your StoryBrand Guide Yellow Pages – just a lot easier to navigate! The directory makes it simple for you to find StoryBrand Guides with varying areas of expertise and focus.

It’s important to note that if you just click ‘search’ the directory will pull up a random selection of StoryBrand Guides, so if you’re looking for someone with expertise in a specific area, it’s best to use the filter function.

Do your homework

Once you’ve found a few that you think fit your needs, it’s time to do your research. Go through their website for client testimonials, case studies, and examples of work they’ve done for others – you can even reach out to a few of their clients and ask about their experience working with them – this is a brilliant way to know you’re getting complete honesty when it comes to their review.

We’d also recommend using this time to check out the areas you’re most interested in – for instance – are you looking for someone to StoryBrand your website? If so – do they pass the website test? They’re going to put their all into their own site – so, how does it look? What do you feel when you’re there? Is it engaging? Do you want to click around and find out more? Is the message clear? Have they let you know they understand your problem? A website to a StoryBrand Guide is like a portfolio of their work so make use of this when comparing!

Then it’s time to speak with your prospective guides to get a firmer understanding of whether or not they’ll be able to help you achieve the success you’re looking for.

Get to know your Guide

We’d recommend doing discovery calls with at least 3 StoryBrand Guides – the chances are you’re going to be making a not-insignificant investment into this – you want to be sure you’re working with the right one! Some will offer a free strategy session, so be sure to ask about this.

Use your time on the call to really get to know your StoryBrand Guide. What exactly is their niche? If they have a specific skill set, what do they do when it comes to work outside of that remit? Do they outsource it? Many Guides do this, so it’s important to understand how they control the quality and schedule and advise you effectively? (At STORY22 we are a full-service agency, which means all our work is done in-house.)

Questions you should ask a StoryBrand Guide

You have a lot riding on this and it can feel overwhelming when you know the future success of your business is at stake. We get it. So here are 3 areas we’d recommend you ask about to really get to know your Guide.

  1. Why should you choose them over others? What differentiates them from their competitors? Every Guide should be able to help you clarify your message and provide expertise that helps you grow your business, but what is it about the Guide that means they are able to provide you with more value than others?

    For instance, at STORY22 our clients get access to not one but TWO experienced StoryBrand Guides who have taken more than 100 clients from all corners of the world through the StoryBrand 7-step framework. Having more than one Guide at your disposal means you get a variety of viewpoints on any and all aspects of your marketing which is a win-win! Two heads are better than one as they say!

  2. Ask them about your industry. Challenge them by asking them to tell you what they would change about your website for example. While your industry may be completely new to them, experienced StoryBrand Guides that have worked with a wide range of industries can bring new ideas to your marketing that you may not have considered before.

  3. How will your success be measured? Speak with them about your main objectives and find out how they’ll track these.

  4. This isn’t really a question but it’s important to get a feel for whether or not your guide actually cares about your success. Do they ask you about your business and your goals? Do they seem genuinely interested? Or do they seem more interested in selling you their services over and above helping you achieve success?

At STORY22 we genuinely care about seeing our clients succeed. If we don’t think we’re the right fit for you and your business, we won’t try and tell you that we are – and we’ll even try our best to recommend someone who we think will be.

You deserve a versatile StoryBrand Guide who is able to apply the framework to every aspect of your marketing. Working with a full-service marketing agency will allow you to seamlessly transform every aspect of your marketing to win more business. 90% of our clients come back for more than just copywriting once they see just how powerful the framework can be. And we can get that for you too. If you need help with implementing the StoryBrand framework into your marketing, schedule a free 30-minute strategy session today!