Every website needs SEO (search engine optimisation) to perform well in search engine results. SEO helps your business to grow, especially when combined with other digital marketing techniques.
Businesses often struggle to get their websites seen by their target audience, meaning they miss out on sales. SEO helps organisations to be seen. But SEO isn't straightforward, and it can be challenging to know which SEO techniques you should use.
Here are five reasons you should invest in SEO to give your website the boost it needs.
1. Help Your Target Audience Find Your Site
Improving SEO and growing your organic presence is an excellent strategy for increasing your inbound leads and subsequently, your sales. You need traffic on your website if you want to grow your business online. On the first page alone, the first five organic results account for over 65% of clicks.
So, how do you get to the top of the organic search results?
Google has over 75% worldwide market share for desktop searches. Google’s algorithm uses over 200 signals to rank websites. So, there’s a lot to consider and high-quality content, correct technical delivery, reviews, local search and citations are all critical. But Google is moving more and more to favouring positive user experience when ranking websites. Increasing the way customers interact with your website is something covered in Donald Miller’s book Building a StoryBrand, and something that STORY22's certified StoryBrand Guides can help you with.
2. Increase Your Brand's Credibility
Brand authority and credibility are essential for any business that wants to increase sales. SEO is excellent for helping to make a brand more credible and giving them more authority in the space in which they operate.
Performing well in search engine results helps to lend credibility to organisations and their websites. It encourages people to trust the brands that they see when they're searching for something they need. Google looks for signs of authority to rank search engine results too.
3. Beat Competitors
Getting and staying ahead of your competitors isn't an easy task. Businesses need to differentiate themselves and show their audience why they should be chosen over their competitors. Working with a marketing agency to improve your site's SEO is a crucial way to beat your competitors. A good marketing agency will be able to show you the ways you can improve your visibility and beat your competition. When your website is easier to find and has higher authority than your competitors, your target audience is more likely to choose your products or services.
4. Improve User Experience
A good user experience will improve your SEO. Google uses signals like website visits, time on site, pages per session, and bounce rate to influence search engine results.
But, as well as increase traffic to your website, improving user experience can also improve your sales. A well-designed website with great customer-focused words will help you sell more. By making it easier for your customers to understand the problem you can solve for them, and the action you want them to take.
5. SEO Helps You In The Long-Term
SEO isn't an instant fix that rockets your website to the top of every search result page. It is a long-term strategy that benefits your business in the months and years to come. The longer you work on SEO, the more you will start to see results. It's essential to keep up with trends and changes to SEO best practices, but even basic SEO can help your site to build a good reputation.
Ready to seek SEO help for your website? Schedule a call with STORY22 to discover how SEO can improve your website and brand authority.